RAVE FOR BREAKFAST
Student project Miami Ad School Madrid.
Client: Heinz.
Experiential / Integrated
Creative Team: Valentina Pérez, Polina Galina & Luis Panzano..
The brief asked how could we position Heinz jalapeño spicy ketchup as the ultimate breakfast option for Gen Z.
But Gen Z lives for raves, and some raves last more than 12 hours, But that’s not the problem, It’s the TikTok trend of proudly skipping breakfast because they are having “techno for breakfast”.
Campaign
