DUOLINGO BODYGUARD
Student Campaign Miami Ad School.
Client: Duolingo.
Digital Campaign
Creative Team: Claudia Alié, Henry Small & Luis Panzano.
Duolingo wanted to tap into a fandom and give them more of what they want, so we went for one of the most iconic relationships of all times in pop culture: Bad Bunny and Kendall Jenner. The fact that they started dating surprised their fans, as they don’t speak each other’s languages.
So they got everyone wondering: how the hell do they talk to each other?
As a language learning app, we found a way to help Benito and Kendall communicate and improve their relationship: turning Duolingo teachers into their new bodyguards.
