Luis_Panzano_Creative_Art_Director_

SHADOW SPONSOR

Gerety Awards Shortlist

Agency: McCann Paris.

Client: La Roche-Posay.

360 Campaign

Creative Team: Clément Le Bars, Philippe Puech, Ngan Ha, and rest of McCann Paris team.

In sport, every surface is sponsored except one that’s always been there: an athlete’s shadow. What if that shadow became a constant reminder to apply sun protection?

Shadow Dial

Had the immense opportunity of joining the project during the activation process, and be able to creatively contribute with the concept design of the Shadowdial.

A simple diagram to remind the world in the easiest way possible that UV protection should no longer be overshadowed.