MADE O% FRANCE
Silver Young Lions France 2026 – Digital Category.
Client: France Industrie.
Digital Campaign
Creative Team: Élodie Debuire & Luis Panzano.
This year, France has been named the most creatively productive nation in the world. Yet globally, it still struggles with something simple: not visibility, but affinity.
By transforming the “Made in France” label into “Made Of France”, we turned one of the world’s most trusted country labels into a way of saying: French creativity is already everywhere; even in the pop culture you already love, you just might not have noticed…
